Александр Alexander Поляков Polyakov

Seeking for a challenging Executive management position to complement my professional knowledge and skills

Cosmos Hotel Group (CHG)

Vice-president of Sales, Marketing and Revenue Management (21 hotels: 19 hotels under own brand Cosmos and 2 independent 5-star luxury hotels in Czech Republic and Italy)

(April 2022 – present)

• Develop, execute and track overall sales and marketing programs and processes for CHG’s portfolio of existing and new hotels

• Develop and manage budgets and manage goal-setting and reporting processes

• Develop and promote CHG brand, implement brand expansion strategy

• Develop and implement of loyalty program

• Visit properties for evaluation, troubleshooting, sales leadership, training and support

• Develop, implement and manage digital and social media initiatives and strategy

• Provide direction and alignment for these strategies

• Analyze the effectiveness of marketing strategies and systems and directs the sales function to capitalize on opportunities

• Assist properties in identifying opportunities and industry trends, and provides clear direction on correct positioning to take advantage of them

• Set direction for and track success of all advertising and promotions to ensure consistency, quality, and cost-effectiveness

• Provide overall leadership to the sales and marketing function to include design of a solid structure; recruitment and selection of talented staff

Tour operator INTOURIST LLC

Director of Operations

(December 2020 – April 2022)

• Optimize of processes and procedures of Reservations Department, Contracting and Service Departments for inbound and domestic tourism;

• Manage Contracting Team to increase hotel base and obtain best rate offers;

• Analyze existing operations and functions, develop and improve departments’ standard and procedures to increase customer satisfaction ratio;

• Update internal booking and CRM platform to increase staff productivity;

• Rearrange and develop internal company procedures and relationship between Operations, Sales and Accounting Departments;

• Select and mentor new department heads and team members

Self-employed

Hospitality industry consultant

(April 2020 – November 2020)

• Optimization of processes and procedures of Sales & Marketing Department and Revenue Management;

• Develop and support implementation of Sales & Marketing action plan;

• Consult and oversee budgeting process, set forms, optimize reporting system;

• Analyze and develop operational procedures, documentation and operational standards;

Personnel assessment, assistance in development of personnel procedures

Cosmos Hotel Group

Portfolio of 7 Park Inn by Radisson hotels, 2 Holiday Inn hotels, 5 Cosmos Brand hotels in Russia, 2 independent 5-star hotels in Czech Republic and Italy

Prospect Mira 150, Moscow, Russia 129355

Vice President of Operations

(June 2019 – March 2020)

• Manage corporate and hotel teams to deliver employee, guest and shareholder satisfaction goals including financial results;

• Monitor operational results and continuously evaluate solutions that best serve the company and guests;

• Analyze customer and employee feedback to constantly refine internal processes and guest experience;

• Oversee and lead sales and revenue teams to increase client base and reach revenue goals;

• Coordinate and provide directions with Director of Marketing for marketing campaigns, events, increase of guests’ engagement;

• Engage and manage the relationship with hotel brands to assist in setting and maintaining brand direction and brand standards.

Park Inn by Radisson, Yaroslavl

3b, Pavlika Morozova street, Yaroslavl, Russia 150054

General Manager

(July 2017 – May 2019)

• Manage 4-star hotel with 167 rooms, restaurant and conference facilities;

• Analyze existing operations and procedures, meet with department heads on regular basis to review day-to-day activities, results and suggestions;

• Select and mentor new department heads, delegate responsibilities, assist in improving of their level of performance;

• Regular property inspections and implementation of action plan to increase guest satisfaction level;

• Analyze monthly P&L with detailed critique, budgeting;

• Lead the development and implementation of entirely new a la carte menu, room service and banqueting menus;

• Closely interact and tutor new Revenue Manager on short and long-term forecasting, price strategy;

• Support Director of Sales in development of updated marketing plan to establish property as the leader on local market;

• Develop and complete renovations projects of hotel hot water supply system and restaurant and lobby heating system.

Self-employed

Hospitality industry consultant

(January 2017 – July 2017)

• Optimization of processes and procedures of Sales & Marketing Department and Revenue Management;

• Develop and support implementation of Sales & Marketing action plan;

• Consult and oversee budgeting process, set forms, optimize reporting system;

• Analyze and develop operational procedures, documentation and operational standards;

• Personnel assessment, assistance in development of personnel procedures.

AZIMUT Hotels (Olympic Hotel, Tulskaya Hotel, Smolenskaya Hotel (Belgrade Hotel))

18/1 Olympiyskiy prospect, Moscow, Russia 129110

Regional Sales Director, Moscow

(September 2015 – December 2016)

• Implement Cluster Sales structure for Moscow region (3 hotels), develop Sales force;

• Develop Olympic Hotel Reservations Team to Moscow Cluster Reservations Department;

• Participate in assessment and develop recommendations for room mix and additional venues and services for new/renovated property (AZIMUT Smolenskaya Hotel);

• Develop and defend income budget as well as expenditure Sales & Marketing budget for 3 cluster properties;

• Position hotels to capitalize on opportunities per business segments and shifts in market conditions through analysis of hotels actual performance, market information and trends, STR reports and other industry data;

• Implement strategic account development program and Sales Department bonus programs to increase market share from every potential customer;

• Maintain the culture of continually soliciting new business for the hotels, liaise across the portfolio of hotels to maximize best practice, coordination, cross selling and excellent communication;

• Serve as a visible leader to provide motivation, communication and accountability at all levels of Sales & Marketing team.

Best Western Plus Vega Hotel & Convention Center

71, 3V Izmailovskoe Ave., Moscow, Russia 105613

Director of Operations, COO

(February 2014 – April 2015)

• Manage and increase effectiveness and efficiency of reporting departments including Housekeeping, Front Office, Engineering, IT, Security, Congress Center, Sales and Marketing;

• Develop hotel corporate philosophy, mission and goals to improve personnel involvement;

• Improve departments’ standard and functions up to 4-Star level, coordinate 4-Star official certification process;

• Make sure that property meets Best Western quality and process requirements, participate and control annual Brand assessments, improve the procedures according to company recommendations;

• Work with Engineering department to identify potential crisis areas, assist in development, implementation of programs in life and fire safety;

• Coordinate with Engineering department development and implementation of programs for maintenance to enhance product standards including repairing and refurbishment of 1-2 living floors per year;

• Lead the project of introduction of Executive Suites / Executive Floor on the property (design; construction, supplies, sales strategy, promotion);

• Balance the needs for financial control with the needs to remain consistent with standards and values with focus on labor optimization;

• Monitor to ensure delivery of physical product and service levels in each area of reporting departments, play significant role in long-term planning, including an initiative geared toward operational excellence.

Best Western Vega Hotel & Convention Center

71, 3V Izmailovskoe Ave., Moscow, Russia 105613

Executive Assistant Manager, Sales and Marketing

(February 2012 - January 2014)

• Implement efficient Sales & Marketing structure and Revenue Management procedures;

• Develop and apply updated market segmentation to support annual increase in RevPar of 15%;

• Lead revenue budget preparation process by utilizing best practices in forms, reports, forecasts, market evaluation tools and strategies;

• Prepare action plans and schedules to identify specific targets;

• Utilize hotel space to increase number of conference halls as well as implement appropriate working schedule;

• Recruit strong Sales team, conduct trainings, update motivational programs to boost both hotel’s and personal goals;

• Conduct appropriate meetings and coordinate with other department heads to ensure that proper communication leads to maximum profit and productivity;

• Represent the hotel at trade exhibitions, events, roadshows and demonstrations;

• Establish and maintain current client and potential client relationships.

Intourist Hotel Group / VAO Intourist

10, Leontievskiy Lane, Moscow, Russia 125009

Acting General Manager /Vice President

(March 2008 – February 2012)

• Build dedicated team and efficient systems and procedures to positively impact development and growth of company operations;

• Lead the process of development and implementation of unified system of operational standards at all reporting hotels;

• Establish the company as well-know and trusted player on Russian hospitality market through participation in media campaigns as well as developing representation standards (Brand book);

• Plan, organize, staff, direct and control company and managed hotels operations following internal and government policies and procedures as well as participate in Company Executive Committee;

• Increase number of hotels in portfolio by leading the process of selection, intercommunication, negotiation and signing management agreement (increase from 8 to 12 properties);

• Control hotel renovations, maintain established costs and quality standards;

• Lead hotel openings and introduce them on local and international hospitality markets;

• Conduct employee performance evaluations as prescribed and ensure that all employees are trained for their positions to maximize service, production and efficiency;

• Anticipate and identify business issues (including performance gaps, opportunities and emerging needs) for senior management and develop appropriate action plans to maximize business profitability and mitigate risks;

• Oversee company matters as they relate to federal, state and local employment and civil rights laws;

• Works collaboratively, communicate and establish working relationship with hotel General Manager.

The Ritz-Carlton, Moscow

3 Tverskaya Street, Moscow, Russia 125009

Director of Revenue Management

(September 2006 – March 2008)

Moscow Marriott Grand Hotel

Moscow Marriott Royal Aurora Hotel

Moscow Marriott Tverskaya Hotel

26 Tverskaya Street, Moscow, Russia 125009

Hotel Cluster Reservations Manager

(November 2003 – August 2006)

Task force team member of opening of Marriott Praya D’el Rey, Portugal

Fairfield Inn by Marriott,

24 Oak Drive @ Jericho Turnpike, Syosset, NY 11791

Front Office Supervisor

(August 1999 – April 2003)

Presented with Marriott “Tiefel” award for outstanding achievements; nominee for the “Stars of the Industry 2002” Award by New York State Hospitality & Tourism Association (NYSH&TA).

Residence Inn by Marriott,

9 Gerhard Road, Plainview, NY 11803

Front Desk Clerk

(April 1999 – May 1999)

Consulate of Russian Federation, Shenyang, China

Interpreter in Visa Department

(December 1994 – July 1995)

Avtomatica-Service Inc, Moscow, Russia

Advisor/Consultant on Economic Issues

(September 1995 – June 1997

Plekhanov Russian Economic Academy, Moscow, Russia

Master of Business Administration –

September 1992 - May 1997

Major: Hotel and Restaurant Management

GPA: 4.0

Lioning University, Shenyang, China

Certificate in Advanced Chinese

September 1994 – July 1995

Radisson Hotel Group General Manager Certification Program (GMCP)

Certificate

October 2017