Senior Associate, Marketing Data Scientist, Mktg Analytics Capabilities - Il'chigulovo
Только для зарегистрированных пользователей Il'chigulovo, Россия
1 месяц назад
Job summary
Become a part of our caring community and help us put health first. Join Humana's Integrated Marketing Analytics team as a Senior Associate, Marketing Analytics Capabilities, where you'll lead efforts to enhance and govern the tools and platforms that power our marketing analytics ecosystem.
Responsibilities
- Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement.
- Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment.
- Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling.
- Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs.
Описание работы
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