Ivan D

By education, I'm an advertising specialist (Ivanovo State University, 2013 grad.). During the studies, I mastered the psychology of advertising, principles and technologies of advertising communications. Having got the solid marketing base, as well as knowledge and skills in PR, SERM, SMM and SMO. In 2009-2011, as a student, I was engaged in copywriting and written translations (Russian-English, English-Russian).

I'm a part of the SEO community since 2011. My graduate work in the University was related to Internet marketing trends. Having earned 1,5 years of experience to that time, I focused on SEO (I covered the events relevant at that time — the launch of the Dublin algorithm and Google Penguin fixes, as well as their impact on the principles and results of work using the example of various niches). Well, I defended my diploma with honors.

In 2011-2017, I worked in SEO agencies, gaining experience in promoting in as many different niches as possible (white SEO only). At that time, I was engaged exclusively in Russian SEO, surely with an emphasis on Yandex.

Most of the customers at my first place of work were Ivanovo companies, with a predominance of the textile business (knitwear, bed linen, workwear etc.). There were also a number of multi-regional sites.

Later, I moved to Moscow and continued working for SEO agencies, gradually gaining experience and expanding my expertise. It was a standard practice to get 10-11 client sites to promote at the same time, but I've never had any problems with my time management.

In 2017-2022, I focused on Western SEO, and this coincided with the transition to inhouse. After 9 months of working at Auslogics, I "grew" into a team leader, further developing my managerial skills.

Since 2023, I can admit that I am interested in worldwide SEO. It is always interesting to compare and extrapolate. In addition to SEO, I am also interested in: targeted advertising, contextual advertising, CPA, CRM, influence, webinars, YouTube, affiliate marketing as the most promising areas of Internet marketing. I am constantly raising my level in these areas.

At the moment, my management experience is more than 6 years, the maximum number of employees is 7 (3 SEOs, 3 link building specialists, and 1 SEO assistant), and besides the outsource team of copywriters (11 people in total).

I am a team player with well-developed analytical skills, systematic view of marketing, the ability and desire to take initiative and take responsibility. I am interested in the most transparent and honest interaction, productive and long-term cooperation.

2025 Feb - 2025 Sep Head of SEO at Herbies Seeds (Alicante, Spain)

2024 May - 2024 Dec Head of SEO at NADPO (Moscow, Russia)

Dec 2023 - May 2024 SEO Lead at Bitrix24 (Moscow, Russia)

Feb 2023 - Nov 2023 Senior SEO specialist at CanapeClub (Moscow, Russia)

Dec 2021 - Nov 2022 SEO Team Lead & Content Marketing Manager at Auslogics (Sydney, Australia)

Sep 2018 - Dec 2021 SEO Team Lead at Auslogics (Sydney, Australia)

Dec 2017 - Aug 2018 SEO Marketing Manager at Auslogics (Sydney, Australia)

Apr 2016 - Nov 2017 Senior SEO specialist at TOOGARIN (Moscow, Russia)

Oct 2015 - Mar 2016 Middle SEO specialist at Ashmanov and partners (Moscow, Russia)

Sep 2013 - Mar 2015 Junior SEO specialist at ARD Media (Moscow, Russia)

Dec 2011 - Sep 2013 Content Manager at Mobile Office (Ivanovo, Russia)

Head of SEO

Ivanovo State University (grad. 2013)