Anna Menshenina

Head Of Marketing with more than 13 years experience in crypto, finance, IT, banks, trading and so on

I have experience with B2C and B2B markets and experience of working with Europe, Latam, England, Africa, Asia, Russia, and CIS countries 

Head Of Marketing with more than 13 years experience in crypto, finance, IT, banks, trading and so on

I have experience with B2C and B2B markets and experience of working with Europe, Latam, England, Africa, Asia, Russia, and CIS countries 

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User acquisition

- Generation of leads and clients on mobile and desktop devices via SMM, SEA, Paid Social, SEO, ASO, ASA, SEM, Media, Display, - -Content marketing, Affiliates

- Community-building around the brand with Telegram, Wechat, KakaoTalk, Reddit, Discord 

- Building and launch a strong SMM to increase brand loyalty and trust with Facebook, Twitter, Instagram, TikTok, YouTube, Telegram, Medium, Reddit, Quora, Steemit

- User acquisition of lead and clients with chat-bots on Facebook, Telegram, WhatsApp

- Launch email campaigns 

Startups Launch

- Conducting marketing analysis in terms of product, competitors, market trends

- Marketing budget calculation at all stages to figure out an amount of needed traffic to bring the product to the break-even point. - --- Calculations and work with budgets from a couple of million dollars per month

- Developing and launch marketing strategy according to product objectives

- Developing and launch the positioning and branding of a product: concept, key visuals, logo, brand book, etc. 

- Managing small teams about two people and bigger teams about twenty people and more

- Developing the marketing department and support department from scratch for different regions and markets

PR & Events

- Developing and launch PR strategy 

- Working with the biggest crypto and finance media (I have a base of trustable contractors and journalists) 

- Working with bloggers and influencers (I have a base of trustable contacts of them) 

- Generation and distribution of PR materials 

- Organization and holding events 

Marketing materials producing 

- Website development (Research, tests, etc.)

Landing Pages development (A/B tests, research, etc.) 

- Development of promo campaigns, special activities, bonus programs, loyalty programs, giveaways, etc.

- Experience of the most popular formats and creatives for advertising campaigns 

Bachelor's degree in Journalism
Bachelor's degree - translator from English